Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .

Here are two upcoming opportunities to make your work easier and your United Way better.

For over 35 years, we have been conducting donor and community research for local United Ways throughout the United States. One of the questions we have consistently asked is: “If you did not give to United Way in the past year, have you ever given to United Way?”

One question that we ask on every donor survey, has always shocked me with the results. The question is this:

There is no question workplace campaigns are declining, so the big question we all want to know the answer to is “Why?”

Over 30 years of helping United Ways with their strategic planning has taught me many lessons. For example …