Most United Way donors we have surveyed recall being thanked by their local United Way. However, not all donors report they have been thanked the way they want to be thanked.

Are you providing opportunities for people to support your United Way outside of campaign? Have you tried raising money for your United Way online?

My family and I volunteered for Habitat for Humanity of Kent County this fall in memory of my aunt Peg who passed away from cancer earlier this year.

Are you thanking your donors and encouraging them to give this holiday season?

United Ways will be successful when they make donors feel important. But, making donors feel important goes far beyond just thanking and acknowledging them.