Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.

Gary Goscenski 9/14/23 Gary Goscenski 9/14/23

Which Comes First – Resources or Impact?

Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.

Bryn Bogemann 2/3/22 Bryn Bogemann 2/3/22

A Roadmap to Success – How to Raise More Money

My family loves car trips. Almost too much. Growing up, anytime we went on a vacation and the destination was in the continental US, we drove there.

Gary Goscenski 8/12/21 Gary Goscenski 8/12/21

Fix Your Focus

In the past two weeks, nearly every United Way I have talked to has mentioned the same thing – lack of focus. Each of the United Ways were very aware of their lack of focus and . . .

Bryn Bogemann 10/29/20 Bryn Bogemann 10/29/20

What’s scarier than ghosts and goblins? Missing out on our 2-day Halloween webinar special!

I think that we can all agree that 2020 has been one spooky year and is showing no signs of stopping. Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year.

Gary Goscenski 10/8/20 Gary Goscenski 10/8/20

Three Revenue Boosting Webinars You Will Not Want to Miss

Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .

Gary Goscenski 9/10/20 Gary Goscenski 9/10/20

How to Grow Revenue Instead of Cutting Costs

Cutting costs is not a long-term sustainable strategy for United Ways. Instead of cutting costs, a more appropriate, albeit harder, strategy for long-term United Way sustainability is growing revenue.