The end of the year is almost here, and as members of your community are celebrating the holidays, they are also thinking about their year-end donations.

If you are looking for a good book, one place to turn is the bestseller lists. Let’s take a look at some reasons why books are bestsellers and how you can use bestseller thinking at your United Way.

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

Have you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?

This afternoon, Kasey and I spoke to a public relations class at Western Michigan University, our alma mater. The professor asked us to talk about public relations in nonprofit organizations, and specifically, public relations at United Ways.

Is your United Way sharing stories on your website? If so, are they stories about your United Way or your partner agencies?