For United Ways

Issue Focused Transformation

Your Path to Becoming Relevant, Sustainable, and Impactful

Is your United Way struggling to raise more money, attract younger donors, retain retirees, explain what you do, demonstrate your impact, and not reduce allocations? The solution is not doing more of the same – it is changing to an issue focus.

Issue focused United Ways decide what issue to impact, how to impact the issue, ask for the money to do it, and measure progress toward a bold goal. Perspectives’ Issue Focused Transformation is a proven process for adopting an issue focus that will allow your United Way to be relevant, sustainable, and impactful for years to come.

Measurably Change Lives

Instead of telling the story of your partner agencies, issue focused United Ways share the story of how lives are changed. Our Issue Focused Transformation will help your United Way establish a community-wide bold goal of the number of lives that will be changed such as the number of families who are financially stable or the number of children reading at grade level.

Impact That Drive Resources

Issue focused United Ways are easily able to show donors and funders how their contributions will create measurable impact and change lives. Our Issue Focused Transformation will position your United Way to raise more money from a variety of diversified sources including grants, institutional sponsorship, planned giving, special events, and affinity groups – while reducing your dependence on workplace campaigns.

One Simple and Clear Message

The challenge of explaining what your United Way does is a thing of the past with an issue focus. Our Issue Focused Transformation will help you select your United Way’s one issue and one goal, which makes your messaging simple and easy.

Our Track Record

We have helped over 30 United Ways change their future by adopting an issue focus. Our trusted guidance will allow you to avoid potential pitfalls and successfully transform the future of your United Way.

What our Clients Have to Say

  • “You were so right! Focusing on the issue of early childhood education has resulted in raising more money from grants and campaigns, attracting new donors, and reduced designations. Now everyone knows what our United Way does in the community!”

    – Julie Capaldi: President, United Way of Pickens County

What’s Behind
an Issue Focus?

Issue Focused United Ways are a better kind of United Way. How are Issue Focused United Ways different? Download our Introduction to an Issue Focus handout to learn more.

Perspectives Consulting Group, Inc. is an independent consulting firm and is not affiliated with, nor sponsored by, United Way Worldwide.