Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Help Your Donors Catch Eudaimonia
Let’s explore how your United Way can help your donors achieve . . .
Give Yourself a Gift!
As the holiday season rapidly approaches, we often find ourselves overwhelmed . . .
An Equation for Success
If the word “math” causes you to tense up and want to run away screaming because math is not your thing . . .
What Does Your United Way Sound Like?
Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .
Are You Missing Half Your Donors?
For over 35 years, we have been conducting donor and community research for local United Ways throughout the United States. One of the questions we have consistently asked is: “If you did not give to United Way in the past year, have you ever given to United Way?”