Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.
Browse by Category
- 2-1-1
- Actions
- Board
- Campaign
- Communicating
- Community Impact
- Conferences
- Designations
- Doing It Right!
- Donors
- Events
- Executive Search
- Fundraising
- Giving
- Holidays
- Infographic
- Issue Focus
- Issue Focus Model
- Issues
- Make It Awesome!
- Market & Communicate
- Marketing
- Must Read
- Partner agencies
- Quote of the Month
- Resource Development
- Results
- Staff
- Statistics
- Stories
- Strategic Planning
- Thanking
- Trust & Accountability
- Understand My Community
- Volunteers
- Webinars
- Workshops
- Younger Generation
Browse by Topic
- #GivingTuesday
- #SkiptheFlowers
- #unselfie
- 12
- 12 Day
- 12-12-12
- 2-1-1
- 2-1-1 app
- 2012
- 2013 United Way Midwinter Institute
- 2014 Great Rivers Conference
- 2015 Great Rivers Conference
- 2015 Signature Series webinar
- 2015 Signature Series webinars
- 2015 United Way Western Regional Conference
- 2015 Western Regional Conference
- 2016 Great Rivers Conference
- 2016 Michigan Association of United Ways State Conference
- 2018
- 2018 Great Rivers Conference
- 2018-2019 Signature Series Webinars
- Advocate
- Annual Report
- Billboard
- CEO
- COVID-19
- Call to action
- Campus
- Case Study
- Ccommunicating
- Change
- Christmas
- Communicate
- Communication
- Community
- Community Impact Assessment
- Community Strong
- Community impact
- Conference
- Day of Action
- Dead United
- Designations
- Direction-Setting Process
- Direction-Setting process
- Doing It Right
- Dolly Parton's Imagination Library
- Donations
- Donors
- Executive Director
- Executive search
Status Quo? No!
Before you get too far into 2025, take a moment and think about your answer to this question . . .
How United Ways are Successful
The one word that succinctly and clearly describes how your United Way can be successful is . . .
What are You Changing?
Recently, we were facilitating a board and staff retreat and one of the board members said, “Right now we are helping people, but I am not sure we are changing things.”
Addressing Symptoms Will Never Solve Your Problem
With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .
Is Your United Way a Fundraiser or an Impact Funder?
Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .
Three Ways to Decrease Designations and Get Your Donors to Give to You
Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.