Throughout my years working with United Ways, one of the most common questions we get asked is, “How do we get younger donors?”

As an older sister, I’ve had the chance to spend a decent amount of time around teenagers, even as I enter my late 20s.

Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…

As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.

Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.

Happy New Year! Before you head off to the gym or become a vegan, we have got a much easier way for you to start off 2022 right. We have compiled our top five posts from 2021, which will make your work easier and . . .