As our New Directions 2024 conference approaches, we thought we would take a more in-depth look at each of the four sessions we’ll be offering on March 13, 2024.

New Directions 2024 is a free, one-day, virtual conference that will provide you with solutions to four of your biggest challenges

Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

Many United Ways have groups such as Women United, Emerging Leaders, or Retire United. Although United Ways refer to these groups as affinity groups, they are actually . . .

Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …