Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.

Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski

The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

Read More
Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, Results, Volunteers, Understand My Community Gary Goscenski Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, Results, Volunteers, Understand My Community Gary Goscenski

Where Did Your Donors Go?

Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.

Read More