Our Perspective

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Communicating, Designations, Donors, Fundraising, Issues, Results Gary Goscenski Communicating, Designations, Donors, Fundraising, Issues, Results Gary Goscenski

Three New Year’s Resolutions Your United Way Should Keep

Tis the season! It’s that time of year again when, with ample confidence and overwhelming exuberance, we prepare our New Year’s resolutions. As you contemplate your personal New Year’s resolutions for 2019, there is no reason not to prepare a New Year’s resolution or three for your United Way as well.

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Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski

The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

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