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Does Your United Way Inspire Passion?
Growing up as a preacher’s kid, my weeks were tracked not by school days or weekends, but by church.
What if Your Donors Were Members?
I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .
Is Your United Way Lost? Take the Test!
Is your United Way lost? You will need to talk with three groups of people to find out.
Three Ways to Decrease Designations and Get Your Donors to Give to You
Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.
The Year-Round Imperative
United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .
Why Your Donors Stop Giving
Every year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .