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Donors, Fundraising, Issue Focus Gary Goscenski Donors, Fundraising, Issue Focus Gary Goscenski

The Year-Round Imperative

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

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