What really caught my attention were the six words on the billboard “Donating to . . .”

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. One question we ask donors is “Are there any suggestions or comments you would like to make about United Way?” and we heard this . . .