Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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To Silo or Not to Silo, That is the Question
In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .
A Simple Formula for Creating Your Call to Action
Every United Way needs a call to action and we’ll show you how to create a call to action using a simple formula.
Your United Way Needs a TLDR!
As a member of Gen Z, I was raised on the internet. And part of being raised on the internet includes learning the internet lingo.
The Secret to Building Community
Often the hardest part of accomplishing a task is getting all of the information you need in one place.
Four Secrets Your Donors Will Never Tell You
Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .
Words Everyone Should Know
There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.