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Encouraging Your Donors to Give During a Crisis
Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
How To: Effective Virtual Campaign Pledge Pages
In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?
Does a COVID-19 Relief Fund Make Your United Way Relevant?
It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
The Season of Giving
Tis the season of giving! When you read this, perhaps your thoughts jump to the upcoming Christmas holiday and the need to finish your last-minute shopping for family and friends. Unfortunately for many United Way staff, the season of giving is . . .
The Three Things You Must Measure
United Ways most often measure three things: resources, activity, and . . .
Your Community Doesn't Care
Your community doesn’t care how much money you raise. If you want to convince your community to support your United Way, you need to stop talking about your campaign goal and start telling donors what they really want to hear.