Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.
Browse by Category
- 2-1-1
- Actions
- Board
- Campaign
- Communicating
- Community Impact
- Conferences
- Designations
- Doing It Right!
- Donors
- Events
- Executive Search
- Fundraising
- Giving
- Holidays
- Infographic
- Issue Focus
- Issue Focus Model
- Issues
- Make It Awesome!
- Market & Communicate
- Marketing
- Must Read
- Partner agencies
- Quote of the Month
- Resource Development
- Results
- Staff
- Statistics
- Stories
- Strategic Planning
- Thanking
- Trust & Accountability
- Understand My Community
- Volunteers
- Webinars
- Workshops
- Younger Generation
Browse by Topic
- #GivingTuesday
- #SkiptheFlowers
- #unselfie
- 12
- 12 Day
- 12-12-12
- 2-1-1
- 2-1-1 app
- 2012
- 2013 United Way Midwinter Institute
- 2014 Great Rivers Conference
- 2015 Great Rivers Conference
- 2015 Signature Series webinar
- 2015 Signature Series webinars
- 2015 United Way Western Regional Conference
- 2015 Western Regional Conference
- 2016 Great Rivers Conference
- 2016 Michigan Association of United Ways State Conference
- 2018
- 2018 Great Rivers Conference
- 2018-2019 Signature Series Webinars
- Advocate
- Annual Report
- Billboard
- CEO
- COVID-19
- Call to action
- Campus
- Case Study
- Ccommunicating
- Change
- Christmas
- Communicate
- Communication
- Community
- Community Impact Assessment
- Community Strong
- Community impact
- Conference
- Day of Action
- Dead United
- Designations
- Direction-Setting Process
- Direction-Setting process
- Doing It Right
- Dolly Parton's Imagination Library
- Donations
- Donors
- Executive Director
- Executive search
Too Complicated?
Nearly every United Way struggles with the challenge of trying to explain to their donors and community what exactly it is that United Way does. Even the tallest buildings in the world are not tall enough for most United Ways to be able to finish their elevator speech before reaching the top floor.
