I think that we can all agree that 2020 has been one spooky year and is showing no signs of stopping. Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year.

Every United Way starts every campaign season with four percent fewer donors than the year before. Where do those lost donors go? And how can you get them back?

The issue of designations can be controversial. While some United Ways promote designations as a way to encourage donors to give, others discourage designations by placing restrictions on which organizations can be designated to or by requiring a minimum designation amount.

Recently, a friend of mine was told by his doctor that he needed to live a little healthier.

Several years ago, our staff got together one day and decided that we needed a Perspectives mascot. But, not just any mascot would do. We needed a mascot that represented our high standards, our indomitable spirit, our passionate energy, and our uniqueness.