Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Bryn Bogemann 6/27/24 Bryn Bogemann 6/27/24

Do Your Donors Understand Your Impact?

One question that we ask on every donor survey, has always shocked me with the results. The question is this:

Gary Goscenski 3/21/24 Gary Goscenski 3/21/24

Time for a New Goal?

It’s almost campaign season – already! In a couple of weeks many United Ways will . . .

Gary Goscenski 9/14/23 Gary Goscenski 9/14/23

Which Comes First – Resources or Impact?

Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.

Gary Goscenski 1/12/23 Gary Goscenski 1/12/23

Is Your United Way a Fundraiser or an Impact Funder?

Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .

Gary Goscenski 12/1/22 Gary Goscenski 12/1/22

Where is Your Impact?

Recently, we ran across a United Way that did not share any impact. You probably think we just overlooked it or missed looking . . .

Gary Goscenski 10/26/22 Gary Goscenski 10/26/22

Four Secrets Your Donors Will Never Tell You

Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .