Many United Ways have groups such as Women United, Emerging Leaders, or Retire United. Although United Ways refer to these groups as affinity groups, they are actually . . .

Cutting costs is not a long-term sustainable strategy for United Ways. Instead of cutting costs, a more appropriate, albeit harder, strategy for long-term United Way sustainability is growing revenue.

Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

Every United Way starts every campaign season with four percent fewer donors than the year before. Where do those lost donors go? And how can you get them back?

In our part of southwest Michigan, you don’t need to drive very far to see a farm with silos next to the barn. The barns and silos that dot the rural southwest Michigan landscape look like they have been there forever, like the tallest oaks and maple trees.