Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.

Nobody likes being passed over or overlooked. And yet, it is something that has happened to all of us at one point or another. For me growing up, it was anything to do with sports.

The issue of designations can be controversial. While some United Ways promote designations as a way to encourage donors to give, others discourage designations by placing restrictions on which organizations can be designated to or by requiring a minimum designation amount.

Tis the season! It’s that time of year again when, with ample confidence and overwhelming exuberance, we prepare our New Year’s resolutions. As you contemplate your personal New Year’s resolutions for 2019, there is no reason not to prepare a New Year’s resolution or three for your United Way as well.

One of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.

Your donors do NOT care about . . .