Often the hardest part of accomplishing a task is getting all of the information you need in one place.

Is your United Way lost? You will need to talk with three groups of people to find out.

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

In 1976, Eastman Kodak owned the market for photographic film when it was estimated that over 90% of all photographic film sold was Kodak film

Have you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?

Does your community really understand the work you do?