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Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski Communicating, Campaign, Community Impact, Donors, Fundraising, Issue Focus, Issues, Marketing, Partner agencies, Results, Stories, Volunteers, Market & Communicate Gary Goscenski

The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

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