Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Five Ways to Attract Donors
Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.
The Importance of Relationship Building
Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.
How to Do Volunteering Right
. With the slogan of “Give, Advocate, Volunteer,” there is no question United Ways should be promoting volunteerism. The question we’ll answer today is “How do you do volunteering right?”
Volunteer Matchmaking Does You No Good
Your volunteering opportunities have made a lot of good happen for your community. But, how much good did those volunteer opportunities do for your United Way?
Where Did Your Donors Go?
Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.