Our Perspective
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Does a COVID-19 Relief Fund Make Your United Way Relevant?
It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
Relevance Isn’t Your United Way’s Only Challenge
Think your United Way’s greatest challenge is relevance? You might be right, but addressing your challenges with relevance requires stepping back to assess other challenges too.
Why Your Credo Isn’t Enough
While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?
Remaining Relevant is Hard
The world is changing faster than ever. Shifting demographics, emerging technology, and evolving best practices keep United Ways on their toes as they work to remain relevant in their communities.